:blog


Archive for the ‘Brent’ Category

Definition Of Social Media

Monday, June 23rd, 2008

For those of you struggling with defining social media, Robert Safuto’s post, My Definition Of Social Media, offers a very simple definition.  It is important that we get a handle on all the buzz phrases being thrown around in regards to social media, lest we allow the terminology to get completely out-of-hand (ala Web 2.0 - circa 2005), and the discussions become so convoluted as to make them meaningless.

Can we all agree to get over how smart we think we are and just apply the old adage – KISS?

(Keep It Simple Stupid)

Thanks – really.

Bookmark and Share
[del.icio.us] [Digg] [Facebook] [Furl] [Mixx] [Reddit] [Slashdot] [Sphinn] [StumbleUpon] [Technorati] [Email] More »

Posted in Brent | 1 Comment »

Clay Shirky at Web 2.0 Expo SF 2008

Friday, June 13th, 2008

This is a clip of one of my favorite thinkers in the “new media” arena, Clay Shirky (www.shirky.com), recently speaking at Web 2.0 Expo in SFO. In a nutshell, he addresses that perplexing question I so often hear my peers (40’s – 50’s) ask one another – “Where do these kids find the time to fool with all this new Web 2.0 silliness??” The answer – these kids do not waste all their free time being zombies in front of the boob tube being fed whatever nonsense the TV gods would serve up (as I and my peers did at their age). No, they are multi-tasking and it almost always involves a mouse that allows them to engage in true interaction with their media of choice.

Brent

Bookmark and Share
[del.icio.us] [Digg] [Facebook] [Furl] [Mixx] [Reddit] [Slashdot] [Sphinn] [StumbleUpon] [Technorati] [Email] More »

Posted in Brent, web 2.0 | 1 Comment »

vSocial launches Hallmark “Daddy of all Dance-Offs”

Monday, May 12th, 2008

We launched live the Hallmark “Daddy of all Dance-Offs” campaign today at 6AM. We are hosting the entire site except three direct links into Hallmark’s site -  find a store – Hear Cards with Sound and new Recordable Cards with Music.  http://www.hallmark.com/movedad

Brent

Dad\'s get jiggy!

 

Steve adds:

Hallmark’s agency, Kicking Cow, is responsible for this forward thinking social media strategy.  While other agencies are just now cracking open the books, Kicking Cow is racing ahead. 

vSocial has done a few campaigns like this for Kicking Cow, they’ve seen firsthand the impressive ROI our platform has allowed them to deliver to customers and they want more.  Look for more forward thinking from Kicking Cow in the future.  

Bookmark and Share
[del.icio.us] [Digg] [Facebook] [Furl] [Mixx] [Reddit] [Slashdot] [Sphinn] [StumbleUpon] [Technorati] [Email] More »

Tags:
Posted in Brent, Steve, vSocial launch | No Comments »